Case Study: Rebel Girls celebrates Margaret Hamilton’s story with Nucco’s animated brand storytelling

Rebel Girls launches Margaret Hamilton animation with Nucco and gets 11,000 Instagram views in a week

Rebel Girls approached Nucco to create an animated piece celebrating the role of women in the space program, specifically around the 50th anniversary of the Apollo 11 mission. Their challenge was to bring to life the important story of Margaret Hamilton, a key figure in the mission, and adapt it from a podcast into a high-quality visual format that resonated with their audience.

Nucco developed a two-and-a-half-minute frame-by-frame animation, working within Rebel Girls' style guidelines to create a distinct aesthetic. The solution involved hand-drawn, character-based animation that creatively brought Margaret Hamilton's story to life. The resulting visually stunning animation was highly successful, achieving over 11,000 views on Instagram within its first week of launch.

Rebel Girls