Case Study: Oval rebrands and retains customers with Nucco

Oval retains its existing customer base after rebrand with Nucco

The customer, Oval, a financial services company, faced the challenge of rebranding its newly acquired trading platform, ETX. They needed to broaden the platform's appeal to new audiences while retaining its existing base of professional traders. The vendor, Nucco, was engaged to help with this rebranding and launch.

Nucco delivered a new brand identity, guidelines, and tone of voice for the rebranded platform, OvalX. They also provided a communications plan for the launch. The key result was that the existing customer base remained loyal despite the change, preventing churn. Furthermore, Nucco provided OvalX with the necessary communication tools and assets to successfully acquire new customers.

Oval