Case Study: J.P. Morgan Digital Markets boosts trading campaign engagement with Nucco

J.P. Morgan Digital Markets hits 1 million views in 2 months with Nucco

The customer, J.P. Morgan Digital Markets, faced the challenge of dramatizing its market position following a major technology investment. They needed to communicate how their combination of cutting-edge technology and traditional banking values created a leading service for trading clients. The vendor, Nucco, was engaged to address this.

Nucco developed a digital content campaign built around evergreen hero content featuring expert viewpoints. This content was promoted across paid and owned media channels. The solution delivered significant results for J.P. Morgan, generating over one million views and achieving record user engagement with average view times exceeding five minutes, making it one of the bank's best-performing digital campaigns.

J.P. Morgan Digital Markets