Case Study: De Beers Group enhances diamond training and storytelling with Nucco

De Beers Group uses Nucco to deliver a diamond story in under two minutes

De Beers Group, through its De Beers Institute of Diamonds, needed a way to condense its vast diamond story into a compelling two-minute overview for new starters and trade shows. The challenge was to dramatize the entire journey of a diamond while highlighting the company's expertise across exploration, mining, grading, marketing, and retail. They engaged the vendor, Nucco, to create a solution.

Nucco produced a short film and supporting content that combined bold graphics with live-action footage and a hand-drawn illustrated style. This approach created a warm, positive, and personal atmosphere to showcase the De Beers legacy. The resulting film became a core component of De Beers’ global training program and is used at international trade shows to demonstrate the company's expertise.

De Beers Group