Case Study: Action Against Hunger boosts Love Food Give Food awareness with Nucco’s social media toolkit

Action Against Hunger reaches 500,000 Instagram views with Nucco

Action Against Hunger, a charity, faced the challenge of encouraging more restaurants to join its Love Food Give Food campaign. Their existing promotional content was not being used by restaurants as it did not fit their individual brand aesthetics. They needed a cost-effective solution to increase participation and awareness. They partnered with the content agency Nucco to address this.

Nucco developed a bespoke social media toolkit containing a range of editable and standalone assets, including posts for Instagram, Facebook, and Twitter, as well as animated content for Instagram Stories. This allowed individual restaurants to promote the campaign in a way that aligned with their own brands. The solution delivered exceptional results for Action Against Hunger, with the Instagram sticker alone receiving 500,000 views, greatly surpassing expectations.

Action Against Hunger