Case Study: Centrify rebuilds organic visibility with NUBRAND

Centrify strengthens organic visibility for long security evaluations with NUBRAND

Centrify, a company operating in the high-stakes cybersecurity market, faced a challenge where its organic search visibility was skewed heavily toward branded terms, causing it to miss out on potential customers researching critical non-branded security solutions. The vendor NUBRAND diagnosed that the issue was a misaligned search authority, preventing Centrify from being discovered early in the long, technical evaluation cycles typical of security buyers.

NUBRAND implemented a strategy to rebuild Centrify's organic presence by aligning its content and SEO structure with how security buyers actually search and research. The solution focused on strengthening relevance for non-branded, solution-level queries and improving technical foundations. As a result, Centrify expanded its visibility across high-intent terms, improved organic traffic quality, and became a consistent entry point for early-stage technical research, ensuring it was discovered during active evaluation.

Centrify