Case Study: VisitBritain simplifies 12 sites and boosts engagement with Nublue's digital transformation

VisitBritain boosts engagement 24% with Nublue

VisitBritain and VisitEngland, the national tourism agency for the UK, faced a challenge with a tangled and inconsistent digital estate comprising 12 separate websites. This made it difficult for their global content teams to work efficiently and for visitors to find inspiring travel information. They enlisted Nublue for a full digital transformation to simplify the estate and establish themselves as the definitive authority on UK tourism.

Nublue implemented a solution that included a comprehensive content strategy, website development, and DAM integration. This consolidated the 12 sites into a streamlined, multilingual platform of 3 sites. The results included a 24% increase in session duration, a 36% increase in engagement rate, and 40% more quality visits, providing a more coherent and inspiring experience for users.

VisitBritain