Case Study: Noah’s Ark Children’s Hospice raises £1 million+ with NU Creative’s story-led campaign

Noah’s Ark Children’s Hospice raises £1,056,000 with NU Creative

Noah’s Ark Children’s Hospice needed to transform its annual fundraising appeal from a brand-led campaign to a story-led one to deepen its emotional impact and drive more donations. Their challenge was to bring the human faces and voices of the families they support to the forefront and to maximize their powerful video content across all campaign touchpoints. They partnered with NU Creative for campaign strategy, content creation, and branding services.

NU Creative addressed this by commissioning a powerful campaign film and creating a library of paid and organic social content from unused footage to tell the families' stories from the outset. They shifted the visual approach to be photo- and video-led, supported copywriting for all materials, and ensured a cohesive story across every channel. The results for NU Creative's client were exceptional, with over £1 million fundraised from more than 2,000 individual donations, a 238% increase in new website users, and a 72% increase in donation traffic.

Noah’s Ark Children’s Hospice