Case Study: Hamelin Trust achieves a more empowering disability care brand with NU Creative

Hamelin Trust transforms disability care in Essex since 1991 with NU Creative

Hamelin Trust, a charity providing support for individuals with learning disabilities in Essex, faced a significant challenge. Their transformative journey and new services were being overshadowed by an outdated and confusing brand that failed to reflect their mission, leading to a lack of recognition and crucial funding. NU Creative was engaged to develop a new brand strategy and identity to address these issues.

NU Creative executed a comprehensive rebrand focused on fostering optimism and empowering individuals. The solution included a new logo with a bespoke "me" icon, an inclusive color palette, and approachable graphics. This new visual identity and compelling narrative provided Hamelin Trust with the clear story needed to secure support, raise aspirations, and amplify their impact, positioning them to revolutionize disability care in Essex.

Hamelin Trust