Case Study: Halsbury Travel Group reignites educational travel branding with NU Creative

Halsbury Travel Group transforms its website with NU Creative, reorganizing 5 brochures into a clearer user journey

Halsbury Travel Group, a specialist educational travel company, faced the challenge of an outdated brand identity and a confusing website that failed to reflect their adventurous spirit and made it difficult for educators to find trip information. They partnered with NU Creative for services including brand strategy, brand identity, and web design to address these issues.

NU Creative developed a new playful logo and vibrant color palette to capture the brand's personality. They redesigned the website with intuitive navigation and engaging elements like illustrations to make content more digestible. The result was an overwhelmingly positive response from all stakeholders, with the new identity resonating strongly and empowering Halsbury to continue as a leader in educational travel.

Halsbury Travel Group