Case Study: Grosvenor Britain & Ireland bridges community concerns with immersive consultation by NU Creative

Grosvenor Britain & Ireland uses NU Creative to transform Cundy Street across 2 adjoining shops

Grosvenor Britain & Ireland faced public acceptance challenges for its Cundy Street Quarter redevelopment, as community concerns and the project's benefits were not fully understood. To improve clarity and communication, Grosvenor engaged NU Creative to design an immersive public consultation as part of their community engagement programme.

NU Creative designed an immersive installation in two shop units on Pimlico Road, creating a physical journey through the development plans. This solution utilized walls, windows, and bespoke structures to present architects' plans, models, and CGI in a digestible format. The result was an engaging experience that effectively bridged the gap between community concerns and the redevelopment, giving visitors a clear sense of the area's future.

Grosvenor Britain & Ireland