Case Study: Clanwilliam Group builds a unified healthcare brand with NU Creative

Clanwilliam Group unifies 20 brands across 6 markets with NU Creative

Clanwilliam Group, a healthcare technology company with over 20 independent sub-brands, faced the challenge of being an invisible parent brand. They sought greater visibility and a unified identity to support future growth, but lacked clarity in the relationship between the parent company and its sub-brands in their communications and guidelines. NU Creative was engaged to provide services including Brand Identity and Brand Activation to address this.

NU Creative developed a "Clanwilliam Universe" concept, crafting a unifying narrative and creating a new logo lockup system to visually connect the parent brand with its sub-brands. They revamped brand guidelines and collateral to ensure a cohesive and modern application. The solution successfully increased Clanwilliam's visibility while preserving each sub-brand's individuality, resulting in a stronger, unified market presence and a clear brand architecture.

Clanwilliam Group