NU Creative
23 Case Studies
A NU Creative Case Study
Ballymore, a pioneering property developer, faced the challenge of making their marketing materials more engaging without compromising their minimal, black-and-white brand identity. They partnered with NU Creative, which provided design services for campaigns and internal communications to address this.
NU Creative expanded Ballymore's visual identity by introducing a new serif typeface, a warm gold color, and additional greys, while developing a consistent graphical approach. This subtle brand development was highly successful, with Ballymore's owner calling their resulting ESG report "the best designed document that we have ever done."