Case Study: Metropolitan Transportation Authority (MTA) achieves unified, accessible rider messaging with NTT DATA

MTA unifies rider messaging for 9 million daily riders with NTT DATA

The Metropolitan Transportation Authority (MTA) faced the challenge of modernizing its fragmented rider messaging system to better serve its 9 million daily users. Their legacy patchwork of siloed software lacked a single source of truth and was not fully accessible, creating critical communication gaps for riders. NTT DATA was engaged to deliver a unified and accessible solution.

NTT DATA designed and built MTA Mercury, a central CMS and communication platform. This solution provided a single tool to create and publish messages across all endpoints, including delivering accessible mobile push notifications for blind and low-vision riders. The results were significant, with the new system sending over 20 million messages and enabling the MTA to publish upwards of 80,000 service alerts per month, ensuring real-time, accurate, and accessible information for all riders.

Metropolitan Transportation Authority (MTA)