Case Study: L'Oréal enhances personalised beauty shopping with NTT DATA's AI assistant Lore

L'Oréal launches AI beauty advisor with NTT DATA for hyper-personalized customer service

The customer, L'Oreal, sought to revolutionize its online shopping experience by moving beyond the limited capabilities of traditional customer service bots. They partnered with vendor NTT DATA to co-create a solution that would enable hyper-personalized communication with consumers.

NTT DATA implemented its conversational AI platform, eva, which integrates generative AI and OpenAI innovations to power a virtual assistant named Lore. This solution understands written and spoken language with remarkable fluency, offering personalized product recommendations that can be ordered instantly. The vendor NTT DATA successfully delivered a breakthrough innovation that disrupts customer service in the beauty world.

L'Oreal