Case Study: Jeep elevates off-road community engagement with NTT DATA

Jeep drives 22K active monthly users with NTT DATA

Jeep, a brand with a powerful global community, partnered with vendor NTT DATA to enhance its Badge of Honor app. The challenge was to develop a stronger digital platform that provided value to Jeep owners, celebrated their off-road accomplishments, and established new forms of business value through this social engagement tool.

NTT DATA implemented a solution that included ideating, designing, and developing new product features for the app. A key focus was ensuring a seamless user experience even without connectivity, achieved through a unique on/offline mobile architecture and a back-end system that caches user activity. The results for Jeep were significant, including over 22,000 active monthly users, 370,000 trail check-ins, 259,000 badges earned, and a 4.8-star app store rating, driving broad business value and growing brand advocacy.

Jeep