Case Study: DTE operationalizes enterprise innovation with NTT DATA

DTE drives $604M in lifetime value with NTT DATA

DTE, one of the largest energy utility companies in the US, had a strong cultural commitment to innovation but had repeatedly failed to establish a successful internal innovation team. Their challenge was to strategically operationalize an innovation program that could deliver measurable business value and foster growth. To address this, they partnered with vendor NTT DATA and its service, Launch by NTT DATA, to build and launch an innovation Center of Excellence.

NTT DATA implemented a complete solution as an embedded partner, designing a custom framework for DTE that included a structured innovation pipeline, portfolio management, and a dedicated rapid response team. The results were significant, with the program identifying over $604 million in lifetime value for the company. The vendor's efforts led to the completion of over 300 projects over eight years, successfully closing the innovation-execution gap and creating a sustained culture of innovation within the century-old enterprise.

DTE