Case Study: CHARLE Co., Ltd. halves customer response time and reduces TCO with NTT Communications' Enterprise Cloud

By consolidating 18 separate systems into one highly reliable cloud environment, the company reduced TCO and cut response time to customers in half

CHARLE Co., Ltd., a Japanese direct-sales retailer of women's apparel, cosmetics and wellness products, faced an aging, fragmented IT environment that could not keep pace with growing and diversifying sales channels. After CHARLES Direct Service expanded—registered customers grew 15× over five years—operators experienced slow screen updates in the telephone/fax order system, degraded performance in the C‑Line portal, rising maintenance from hardware deterioration, and increased operational and security burdens that threatened sales opportunities.

CHARLE consolidated 18 separate systems onto NTT Communications’ Enterprise Cloud without changing existing applications, gaining scalable CPU and storage, managed operations and improved stability. Within three months the company halved customer response times, saw zero malfunctions, and reduced total cost of ownership by about 5%, creating a more reliable, flexible platform for future omni‑channel expansion.

Charle

Hirosuke Takata

Executive Officer Department Manager Corporate Service Department