Case Study: a digital banking provider achieves a single source of truth for retail customers with Ntropy

Banking achieves 95.8% intermediary accuracy with Ntropy

The digital banking provider, a platform serving major brands and community banks, faced the challenge of unifying siloed and poor-quality customer data after introducing a new banking suite. This fragmentation hindered their ability to create personalized financial products and improve customer retention. They turned to Ntropy to standardize and enrich their transaction data.

Ntropy implemented its financial data standardization and enrichment API, which delivered significantly higher accuracy across critical data fields like merchant names and labels, with results exceeding 93%. This provided the banking provider with a single source of truth, enabling them to build better audience personas and models for marketing and risk. The high-quality data unlocked by Ntropy paves the way for increased user satisfaction, improved retention, and higher customer lifetime value.

Banking