Case Study: National Compounding Services Pharmacy achieves 67% lower CPA with Ntooitive search engine marketing

National Compounding Services Pharmacy cuts CPA 67% with Ntooitive

National Compounding Services Pharmacy worked with Ntooitive to launch a Google Ads campaign with the challenge of achieving a cost per conversion below $100 for its pharmaceutical compounding services and prescription products.

Ntooitive's solution involved optimizing the search engine marketing campaign by shifting budget to higher-performing call-only ads and narrowing the focus to top products, which increased search impression share. The vendor successfully reduced the cost per acquisition by 67% over the campaign's life, achieving the client's goal.