Case Study: a multi-location quick-serve pizza restaurant boosts in-store visits with Ntooitive

Multi-location Quick-serve Pizza Restaurant increases in-store traffic 18% with Ntooitive

The customer, a multi-location quick-serve pizza restaurant, sought to expand its customer base across its West Coast locations by leveraging its strong customer loyalty. The challenge was to increase brand awareness to attract new patrons. Vendor Ntooitive addressed this using programmatic display advertising.

Ntooitive implemented a strategy targeting individuals who had recently relocated near the restaurant's locations. They utilized detailed conversion tracking and developed custom look-alike models based on the client's loyal customer base. The results were significant, including 1.22 million impressions, 2,424 in-store visits, and 4,153 order clicks, which drove a considerable increase in new customers and store traffic.