Case Study: LA Care drives more conversions and clicks with Ntooitive

LA Care boosts conversions by 22% with Ntooitive

LA Care, a major healthcare provider, tasked its agency of record, Ntooitive, with enhancing awareness of its multiple health plans and driving meaningful lead-related conversions for the 2022-2023 enrollment period. The challenge was to generate significant interest and engagement among potential customers, including families and uninsured residents.

Ntooitive executed a comprehensive campaign driven by their strategic four C’s of marketing framework: Conversion, Channel, Create, and Compute. This approach utilized a diverse media mix to reach the target audience and was continuously refined using analytics. The campaign by Ntooitive was highly successful, resulting in a 22% increase in conversions, a 146% increase in clicks, and a stronger click-through rate compared to the previous enrollment period, generating millions of impressions and thousands of leads.

LA Care