Case Study: Walmart creates an immersive CES 2024 technology experience with Nth Degree

Walmart welcomes 15,000 attendees at CES 2024 with Nth Degree

Walmart engaged its long-term agency, LEO Events, to create its first-ever exhibit at CES 2024. The challenge was to design and execute a large-scale, immersive activation in a Las Vegas Convention Center parking lot to showcase how Walmart uses technology, including AI, to improve experiences. The agency partnered with Nth Degree for trade show planning and project management to bring this complex vision to life.

Nth Degree developed a detailed project plan and managed the entire installation, which included a museum and a 4D amusement park-style ride, under challenging conditions and a tight timeline. The result was a highly successful two-story exhibit experienced by over 15,000 attendees. Nth Degree was commended by both Walmart and LEO Events for its expert management and technical skills in executing the project.

Walmart