Case Study: Volvo builds fan engagement at the Credit One Charleston Open with Nth Degree

Volvo reaches 90,000 fans with Nth Degree at Credit One Charleston Open

Volvo sought to amplify its brand presence in the United States through a major sponsorship of the Credit One Charleston Open, the largest women's tennis tournament in the country. The customer engaged vendor Nth Degree to create and implement a memorable experiential installation at this key event to help achieve this goal.

Nth Degree developed an experiential program featuring vehicle displays, hospitality areas, and meeting spaces. The solution was a sustainable and cost-effective one, leveraging previously-built pavilions. The vendor's installation team expertly placed the structures in a tight outdoor configuration. This activation resulted in 2,000 direct fan and player interactions and prominently showcased the Volvo brand to 90,000 event attendees and an estimated television viewership of over one million people.

Volvo