Case Study: Starbucks achieves flawless large-scale leadership summit execution with Nth Degree

Starbucks delivers 15,000+ attendees across 2M sq ft with Nth Degree

Starbucks faced the challenge of hosting its first large-scale global leadership summit since 2019, bringing together over 14,500 attendees across six venues at Mandalay Bay. The event required an immersive and flawlessly executed experience with complex branding and logistics. The lead agency, Touch Worldwide, enlisted the services of Nth Degree to help scale the execution and achieve their creative vision.

Nth Degree provided installation expertise, experiential activations, and project management to bring the event to life. The result was a seamless attendee journey and consistent brand execution delivered on time and under budget. The summit is now considered a benchmark for large-scale events, with Nth Degree managing over 2 million square feet of space for more than 14,000 attendees.

Starbucks