Case Study: Worldly gains customer insights with Ntara customer segmentation research

Worldly uncovers product insights with Ntara’s customer segmentation study across 38 countries

Worldly, a company providing sustainability tools and intelligence for the apparel industry, needed a deeper understanding of its diverse users' preferences and motivators to increase customer value. They engaged Ntara to conduct a comprehensive customer segmentation study to gain these crucial product insights.

Ntara implemented a research approach that included stakeholder interviews and a tailored survey translated for key markets. The solution delivered personas, customer journey maps, and an industry landscape analysis. The results provided Worldly with a stronger understanding of its users, challenging initial assumptions and revealing new opportunities for product development and marketing. The study achieved a 3.16% response rate with participation from 38 countries, equipping Worldly to better engage both existing and new customers.

Worldly