Case Study: Visual Comfort accelerates digital commerce with Ntara and PIM-DAM integration

Visual Comfort speeds ecommerce updates to 15 minutes with Ntara

Visual Comfort, a global manufacturer of premium home fixtures, faced a challenge with its product data being scattered across multiple systems, making it difficult to manage and hindering its ecommerce growth. To create a single source of truth, the company selected Inriver PIM and partnered with vendor Ntara to lead the implementation project.

Ntara implemented a bi-directional integration between Inriver PIM and Visual Comfort's existing Adobe DAM, creating a connected content ecosystem. This solution provided faster ecommerce updates, with corrections appearing online in under a minute, and linked 77,429 resources between systems. The vendor Ntara helped Visual Comfort achieve a more consistent brand experience and lay the foundation for improved product experience management.

Visual Comfort