Case Study: Vaya Health improves website accessibility and contact engagement with Ntara

Vaya Health boosts contact inquiries by 114.9% with Ntara

Vaya Health, a public managed care organization, needed to overhaul its website navigation to make critical information accessible and meet state accessibility guidelines. Their site had confusing navigation, poor accessibility for assistive technologies, and buried content, which created obstacles for users seeking care. Ntara was engaged to redesign the homepage, navigation, and footer.

Ntara conducted comprehensive audits and implemented a new, intuitive navigation design that improved accessibility and user experience. The solution included clear calls-to-action, aria labels, and CSS elements for screen readers. As a result, Vaya Health saw a 114.9% increase in contact inquiries, a 63.5% rise in homepage clicks, and significant growth in pageviews for key resources, all while drastically reducing SEO issues.

Vaya Health