Case Study: Specialty Children’s Hospital improves UX and engagement with Ntara homepage redesign and navigation update

Specialty Children’s Hospital boosts homepage views 25% with Ntara

The customer, Specialty Children’s Hospital, faced challenges with an outdated website homepage and complicated navigation that created accessibility issues and made it difficult for users to find services. Ntara was engaged to redesign the homepage and navigation to improve the overall user experience and brand perception for the high-acuity patients and their families the hospital serves.

Ntara began its solution with an in-depth analytics review and a sitewide accessibility audit. Using existing customer segmentation data, the team redesigned the homepage and navigation to be intuitive and accessible for all users. Following the launch, Ntara's work resulted in measurable improvements, including a 25% increase in homepage views, an 83% increase in clicks to services, and a 17% increase in calls and appointment requests.