Case Study: Outer Banks Hospital improves mobile access and user experience with Ntara

Outer Banks Hospital boosts sessions 43% with Ntara

The Outer Banks Hospital, a division of Vidant Health, sought to better serve both local residents and seasonal tourists with a mobile-friendly website. Their existing mobile site provided incomplete information and a poor user experience, which was a critical issue as tourists predominantly used mobile devices to find urgent care and directions. They partnered with vendor Ntara to undertake a complete redesign and re-platforming of their website.

Ntara's solution involved back-end developers consolidating data from 17 spreadsheets into a single master database for providers and locations, while front-end developers optimized the site for speed and usability. The new site built on the Kentico platform made key features like urgent care and directions easily accessible. The results for The Outer Banks Hospital included a 43% increase in sessions, a 79% increase in page views, and an 81% decrease in bounce rate, with the improved platform set to be adopted by other Vidant Health properties.

Outer Banks Hospital