Case Study: Kimberly-Clark achieves a single source of truth with Aprimo DAM and Ntara

Kimberly-Clark boosts daily DAM use 266% with Ntara

Kimberly-Clark, a global leader in baby, personal care, and hygiene brands, faced challenges with an outdated digital asset management (DAM) system that frustrated users and lacked a central source of truth. This led the company to prioritize a new DAM solution, selecting the vendor Ntara to help implement Aprimo DAM to address these issues.

Ntara designed a dynamic metadata model and integrated a dedicated rights management system, making assets easier to find and ensuring compliance. They also led a full change management effort with tailored training for users. The results were significant, including a 266% increase in daily system use and an annual time saving of over 2,300 hours. Kimberly-Clark's teams now find the system intuitive and confidently use it as their single source of truth.

Kimberly-Clark