Case Study: Hyster-Yale Materials Handling achieves unified ecommerce ordering with Ntara

Hyster-Yale Materials Handling boosts online sales 20% with Ntara

Hyster-Yale Materials Handling, Inc. (HYMH), a leading forklift manufacturer, faced the challenge of providing a disjointed online ordering experience for its network of over 350 dealer branches. Their dealers had to log in and out of separate portals to order parts for different brands and locations. To create a unified website as a trusted destination, hymh partnered with vendor Ntara on an implementation leveraging Inriver PIM and the Znode ecommerce platform.

Ntara implemented a solution that brought the Hyster and Yale brands into a single platform, allowing dealers to browse and shop across all brands and locations under one URL. The project introduced user-friendly features like convenient, shareable shopping carts, e-procurement integrations, and an improved parts look-up experience. This transformation saved users significant time and built trust, resulting in a successful rollout and a 20% year-over-year increase in online sales for hymh.

Hyster-Yale Materials Handling, Inc. (hymh)