Case Study: Kimberly-Clark saves $10M in agency costs with Ntara and Aprimo DAM

Global CPG brand recaptures $10M in agency costs by modernizing global DAM with Ntara and Aprimo

Kimberly-Clark, a global consumer goods company, faced significant challenges due to an outdated digital asset management (DAM) system. The fragmented ecosystem made it difficult for teams across over 100 countries to find approved assets, leading to increased agency costs from recreated content and untracked rights management that posed a major legal risk. The company selected Ntara to lead the implementation of a modern DAM platform from Aprimo to address these issues.

Ntara designed a dynamic metadata model for the multi-brand environment and integrated a dedicated rights management system with Aprimo to automate enforcement. They managed the migration of over 500,000 assets and led a comprehensive change management program for 700+ users and a global agency network. The results were substantial, including $10M in agency cost savings from asset reuse, an 800% increase in monthly active users, and an annual saving of 2,300+ hours. Ntara's solution provided a scalable, governed system that ensured brand consistency and mitigated legal risk.

Kimberly-Clark