Case Study: Columbus McKinnon syncs 77,000+ SKUs with Ntara's Inriver-to-Bynder connector

Columbus McKinnon syncs 77,000+ SKUs with Ntara

Columbus McKinnon, a manufacturer managing 77,000+ SKUs across 19 global brands, faced a challenge with its siloed Inriver PIM and Bynder DAM systems. The disconnect required hours of manual effort to move assets and enrich data, which stalled updates to critical channels like their ecommerce site. They turned to Ntara for a solution to integrate these systems and fast-track their ROI.

Ntara implemented its proven Inriver-to-Bynder connector for Columbus McKinnon, automating the sync between the PIM and DAM. This integration allowed for seamless data sharing, eliminated manual work, and made assets more searchable. As a result, the customer can now seamlessly manage its 77,000+ SKUs and over 16,000 digital assets across 19 regions and languages within a fully integrated solution.

Columbus McKinnon