Case Study: BrightRidge improves SEO, accessibility, and content management with Ntara's WordPress website redesign

BrightRidge improves SEO and accessibility with Ntara, reaching top 3% globally

BrightRidge, a utility company, faced challenges with an outdated and difficult-to-manage custom website that lacked modern SEO and accessibility features. Their marketing and IT teams struggled to update content efficiently. To address this, they partnered with Ntara for a comprehensive WordPress website redesign to improve functionality and better understand their customer base.

Ntara conducted stakeholder interviews and a large customer survey to develop personas and journey maps that informed the new site's structure. They implemented a custom WordPress site with a fresh theme, widgets, and templates, enabling easy content management and incorporating SEO and accessibility best practices. The results for BrightRidge included a modern, responsive website that improved internal workflows, increased organic traffic with over 4,800 ranking keywords, and achieved a top-tier accessibility rating, creating a more robust digital presence.

BrightRidge