Case Study: a global footwear brand stops product leaks with Ntara's DAM and PIM strategy

a global footwear brand stops product leaks with Ntara and avoids another year of DAM fees

A global footwear brand faced significant challenges with frequent product leaks prior to launch, which damaged partner trust and led to legal issues. The root cause was an uncontrolled digital asset management (DAM) system with unclear permissions for over 5,000 users. They also lacked a reliable product information management (PIM) system. The brand partnered with Ntara to address these critical problems before a hard deadline to avoid costly license renewals.

Ntara conducted a comprehensive discovery process with over 100 stakeholders and managed a dual RFP for both DAM and PIM platforms. This allowed the client to confidently select the right solutions. The implementation of the new DAM system is underway, which has already helped the brand avoid another year of fees. With Ntara's help, the company has stopped the leaks, gained control of its assets and data, and is collecting metrics to show ROI post-launch.