Case Study: ICANIWILL cuts delivery-related queries by 50% with nShift Track

ICANIWILL cuts delivery-related queries by 50% with nShift

ICANIWILL, a fast-growing European activewear brand, faced a challenge in maintaining consistent, branded communication with its customers post-purchase. Despite shipping over 400,000 orders annually, the company relied on inconsistent and unbranded third-party carrier portals for tracking, leading to a poor customer experience and a high volume of "Where Is My Order" (WISMO) inquiries. To own the delivery experience and strengthen its brand relationship, ICANIWILL sought a solution from vendor nShift.

By implementing nShift Track, ICANIWILL gained full control over its delivery notifications and tracking pages, transforming them into fully branded, high-engagement touchpoints. This solution provided a single source of truth for shipment information. The results for ICANIWILL were significant: a 50% reduction in delivery-related queries from customers and a 25% click-through rate on its shipping confirmation emails. nShift provided the visibility and branded communication that directly contributed to these improvements.

ICANIWILL