Case Study: PulsePoint achieves immediate ROI and improved routing accuracy with NS1

PulsePoint leverages NS1’s Managed DNS Network and a dedicated Private DNS Network with our industry leading Traffic Management technologies

PulsePoint, a leading global advertising platform that processes massive, impression-level data to target audiences at scale, faced DNS and routing challenges that directly affected revenue. They needed more accurate geo-routing to increase relevant ad impressions, programmatic automation for device discovery and provisioning, a managed private DNS for internal service discovery, and resilient routing to maintain perfect uptime across multiple continents.

NS1 implemented managed DNS and Filter Chain solutions, ingesting real-time telemetry via Data Feeds and using geotargeting/geofencing plus edns-client-subnet to route traffic to the healthiest, closest data centers. Combined with a full API and Ansible-based automation and a fully managed Private DNS, the solution improved routing accuracy and performance, reduced missed ad impressions, enabled zero-impact datacenter rollouts, and cut operational overhead—supporting PulsePoint’s multi‑TB/day data processing and billions of monthly ad transactions.

PulsePoint

James Marcus

Director IT Operations