Case Study: Virta achieves 10X account-to-opportunity conversion with N.Rich

Virta Success Story 10X Account-To-Opportunity Conversion With N.Rich

Virta, a fast-growing EV charging platform based in Finland, needed to scale marketing efforts on revenue, and coordinating account-based marketing consistently. They chose the vendor N.Rich for its intent data and ABM platform to address these issues.

N.Rich implemented an intent-driven account-based marketing strategy for Virta. The solution involved using intent data to identify and prioritize target accounts, followed by activating multi-channel advertising campaigns across Europe. This approach resulted in €13 million in created pipeline and €1.3 million in closed sales directly influenced by N.Rich campaigns. Virta also achieved a 10x better account-to-opportunity conversion rate and a 6x better opportunity win rate for the accounts engaged through N.Rich.

Virta

Samuli Ahola

Director of Digital Sales and Marketing