Case Study: Powell Software achieves 40% higher MQL-to-SQL conversion with N.Rich

How Powell Software Achieved 40% Higher Conversion To SQL With N.Rich

Powell Software, a Paris-based SaaS company providing digital workplace solutions, faced challenges with its marketing efforts. Their existing advertising on Google Ads and LinkedIn was inefficient; Google generated low-quality leads from irrelevant accounts like students and small companies, while LinkedIn was precise but too expensive and difficult to scale. They needed a way to improve pipeline quality and effectively target decision-makers in specific enterprise verticals with relevant content.

They implemented the N.Rich ABM advertising platform to manage their entire account-based marketing workflow. Using N.Rich's intent data and targeting, they launched campaigns across a vast publisher network to generate initial engagement at a lower cost. This allowed their sales team to prioritize accounts showing high intent. As a result, Powell Software achieved a 40% higher conversion rate from MQL to SQL, eliminated spend on irrelevant accounts, and achieved a 40x wider reach at a 4x lower cost per engagement compared to using LinkedIn alone.

Powell Software

Nathalie Brassart

Global Paid Traffic Manager