Case Study: Pontica Solutions achieves triple cost savings with nPloy

Finding the perfect candidates with the help of AI

Pontica Solutions, a Bulgarian BPO and ITO company, was facing significant recruitment challenges as it expanded into new markets. Their hurdles included educating young talent about the industry, recruiting for diverse projects in different locations, and making the process more engaging for Gen Z. Dissatisfied with traditional hiring methods, they turned to the vendor nPloy for a new solution.

nPloy provided its AI-powered Talent Pool platform and ran targeted Employer Branding campaigns. The solution used smart algorithms to match candidates with job openings and proactively source talent. This approach yielded considerable results, reaching over 30,400 people on Meta and achieving a low cost per click. Most significantly, leveraging the nPloy platform cost roughly a third of the typical recruitment agency fee for a junior position, providing Pontica Solutions with substantial triple cost savings.

Pontica Solutions

Yoanna Dimova

Pontica Solutions