NPAW
8 Case Studies
Case Study: Zee News improves video engagement with NPAW video analytics
A NPAW Case Study
How Zee News is Optimizing Its Website Experience With NPAW’s Video Analytics
Zee News, part of Zee Media Corporation Limited, was looking for a more advanced way to monitor video performance and consumption across its digital news portals, including ZeeNews.com and DNA. While it already had website analytics, it needed deeper insight into how viewers behaved during video playback and how playback quality affected the experience, so it turned to NPAW and its video analytics suite.
In 2022, Zee News integrated its sites with the NPAW Suite to gain real-time visibility into audience behavior, engagement, geolocation, and playback quality. With NPAW, the team can see where viewers drop off, which content performs best, and where buffering or bitrate issues occur, helping them optimize video strategy and troubleshoot problems faster to deliver a smoother, more relevant website experience for its more than 203 million monthly active users.
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Zee News
Amit Mishra
Senior Product Manager