Case Study: FOX+ achieves better engagement and cost efficiency with NPAW's YOUBORA

How FOX+ Uses YOUBORA to Economize and Keep Users Engaged across Asia

FOX+ is a subscription-based video streaming service operating across Taiwan, Singapore, the Philippines, and Hong Kong. To improve video delivery quality and keep users engaged, FOX+ worked with NPAW and its YOUBORA analytics platform to gain better visibility into performance across devices, markets, and content types.

Using NPAW’s YOUBORA, FOX+ monitored buffering, interruptions, join times, play failures, bitrate, and other playback metrics to understand how different countries and ISPs behaved. This helped FOX+ optimize its infrastructure and avoid carrying heavy renditions to some markets and devices, saving significant money and time while improving user experience, customer acquisition, engagement, and retention.

FOX+

Chang Ha Kim

Business Intelligence Analyst