Case Study: LaLiga reduces streaming costs and maintains QoE with NPAW

How Customer Experience Visibility Optimizes QoE for Technical Teams at LaLiga

LaLiga, the Spanish sports and OTT platform behind LaLigaSportsTV, needed better visibility into the end-user streaming experience so its technical team could make customer-centered decisions for live sports events. Before working with NPAW, QoE insights were limited and often based on user complaints or intuition rather than real-time data.

NPAW implemented YOUBORA end-device streaming analytics in the player, giving LaLiga real-time monitoring, post-event analysis, and clearer consumption patterns. With this visibility, LaLiga forced specific renditions per device, reducing CDN traffic costs while keeping happiness scores stable; with around 60% of viewing on mobile, the team also confirmed that average bitrate was 6–7 Mbps and that video quality improvements could be made without harming the viewing experience.

LaLiga