Case Study: Blockbuster improves viewer experience and reduces play failures with NPAW YOUBORA

How BLOCKBUSTER uses YOUBORA to Understand its Viewers and Minimize Errors

Blockbuster, the Danish movie-streaming service, needed a more scalable platform and a better way to understand how viewers experienced its service from the outside in. The company worked with NPAW and its YOUBORA analytics platform to monitor user experience instead of focusing only on server performance, with the goal of reducing dissatisfaction and improving playback quality.

Using NPAW’s YOUBORA, Blockbuster gained access to actionable viewing data, including play failures, error patterns, and player performance, which helped teams across the business make informed decisions. The platform revealed rising play failures and cache-related issues, leading Blockbuster to change its architecture from local caching to global caching at the origin, reducing errors and improving the viewer experience; its Errors Dashboard and Smart Alerts also gave the team real-time visibility into problems.

Blockbuster

Henrik Loop

Chief Technical Officer