Case Study: Samsung strengthens South Carolina community ties with NP Strategy

Samsung launches North American appliance plant outreach with NP Strategy and turns Veterans Day into an annual event

Samsung engaged NP Strategy to support the launch of its first North American home appliance manufacturing facility in South Carolina. The challenge was to bolster the company's regional presence through a high-profile announcement and strategic stakeholder engagement.

NP Strategy implemented a comprehensive solution that included event management for the announcement, strategic messaging, and a proactive stakeholder engagement plan. This involved community donations, social media campaigns, and plant tours. The results included a cemented community presence, with successful annual events like a Veterans Day luncheon attended by Senator Lindsey Graham, and ongoing sponsorships of local organizations.

Samsung