Case Study: ZAGG boosts paid search revenue by 28% with NP Digital

ZAGG boosts paid search revenue 28% with NP Digital

ZAGG, a global leader in mobile accessories, challenged NP Digital to improve growth and efficiency in their paid search performance marketing. A key part of the challenge was a need to pivot away from a secondary warranty conversion that was skewing historic revenue data, requiring a new strategy to drive profitable on-site purchases.

NP Digital restructured and diversified ZAGG's paid search campaigns, implementing strategies like tROAS bidding, Enhanced Conversions, and Performance Max. They also utilized standard shopping campaigns and expanded broad match adoption to capture long-tail queries. As a result, NP Digital drove a 28% increase in revenue and a 38% improvement in media spend efficiency while decreasing cost-per-conversion by 18%.

ZAGG