Case Study: Verint boosts non-branded organic traffic by 210% with NP Digital SEO migration strategy

Verint boosts non-branded organic clicks by 210% with NP Digital

Verint, a company that helps brands build customer relationships, faced the challenge of a major website migration along with several acquired business unit migrations. They needed to ensure a smooth transition while also aiming to improve their site experience and increase non-branded organic search traffic in a competitive space. They partnered with the vendor NP Digital for a holistic SEO strategy.

NP Digital implemented a comprehensive solution involving in-depth research, targeted content development, and technical SEO best practices. This included fixing site performance issues, optimizing existing content, and developing new content clusters. The results were significant, with a 210% increase in non-branded organic search clicks, a 33% increase in top-ranking keywords, and a 32% increase in total organic clicks within 30 days post-migration.

Verint