Case Study: RefiJet achieves 2,012% more LLM traffic with NP Digital's AI SEO strategy

RefiJet boosts referral traffic 2,012% with NP Digital

RefiJet, an auto and motorcycle loan refinancing company, faced the dual challenge of differentiating its brand in a competitive market and adapting to the rise of AI-driven search platforms like ChatGPT, which were reshaping how consumers find information. To capture more qualified leads during a period of high interest rates, they partnered with vendor NP Digital for an AI SEO (Generative Engine Optimization) strategy.

NP Digital implemented a solution combining technical SEO, entity-based optimization, and Retrieval-Augmented Generation (RAG) principles. This approach made RefiJet's proprietary data accessible and citable by large language models. The results were significant, with NP Digital delivering a +2,012% increase in traffic from LLMs, a +30,800% increase in Google AI Overview results, and a +178% increase in funded loans coming directly from organic search and AI platforms.

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