Case Study: Ovolo Hotels boosts CTR and ROAS with NP Digital

Ovolo Hotels boosts CTR 20% and ROAS 36x with NP Digital

Ovolo Hotels, a boutique hotel brand, faced the challenge of competing effectively against Online Travel Agencies (OTAs) on search engines to capture high-intent users and increase direct bookings. NP Digital implemented a paid search strategy for them, utilizing a strategic bidding approach and highlighting the advantages of booking directly to reinforce the customer value proposition.

The solution implemented by NP Digital resulted in significant performance improvements, including a 20% increase in click-through rates on Google and a 36x increase in return-on-ad-spend across all optimized campaigns. Furthermore, the strategy led to an estimated 15% increase in booking profitability by reducing OTA commission fees, demonstrating the measurable impact of the vendor's work.

Ovolo Hotels